Name: The Private Client Team
Address: 10 East 53rd Street 15th Floor, New York, NY, 10022
Telephone: (917) 952-8329

Beds

Baths

Half Baths

15,656

SqFt

2.13

Acres

Garage Spaces

Compass 3-Phased Marketing | Multi-Transaction Outcome

The Opportunity

Maximize value from a single luxury listing while creating additional opportunities through thoughtful market positioning,
buyer engagement, and controlled exposure.

The Strategy

The Private Client Team fully embraces Compass’ 3-Phased Marketing strategy as a more deliberate and effective approach
to selling luxury real estate. Rather than defaulting to immediate public exposure, each phase is leveraged intentionally
to generate demand, insight, and leverage—while preserving optionality for the seller.

The Execution

Using the Compass 3-Phased approach, the listing was strategically introduced through:

Private Exclusive: A discreet initial phase that functioned as a real-time focus group, allowing qualified
buyers to engage privately and, in some cases, motivate premium offers before public launch.
Coming Soon: Early origination on Compass.com to enhance SEO visibility, build anticipation, and position
the property at the top of relevant search results.
Active: An accelerated selling cycle that increased direct buyer engagement and conversion opportunities.

The Impact

Through disciplined execution across all three phases, a single listing generated multiple direct and adjacent opportunities:

Sale of the original listing to a direct buyer
Sale of the buyer’s existing home via Private Exclusive
Sale of a neighboring property via Private Exclusive
Sale of an additional $21M property to a direct buyer lead

The Result

One listing resulted in five total transaction sides, demonstrating how strategic, phased marketing can create meaningful
leverage beyond a single sale. While outcomes will vary, the approach consistently delivers increased visibility, stronger
buyer engagement, and expanded opportunity—without compromising discretion.

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DMCA NOTICE

The Private Client Team strongly respects copyright protections. We will respond as promptly as possible to any reports of copyright infringement on our primary and supplemental websites, and in any IDX displays and IDX content. The Private Client Team works within the guidelines of the US Digital Millennium Copyright Act ("DMCA") to address and rectify any and all reports and instances of copyright infringement.

Infringement Reporting Procedure. To report copyright infringement, please email (preferred), fax, or mail all of the below required information, in written English, to The Private Client Team (our contact information follows):

i. Signature (hand-signed or electronic) of the owner, or a person authorized by the owner, of a copyright that is allegedly infringed.
ii. Identification of the original copyrighted work that is allegedly infringed, including website address / URL, location on the webpage, type of material (such as whether it is text, a photo, or both), a description of the work, and any other relevant information, sufficient for The Private Client Team to identify it.
iii. Identification of the material in an The Private Client Team website or display that is allegedly infringing upon the work from point ii. above, including website address / URL, location on the webpage, type of material (such as whether it is text, a photo, or both), a description of the work, and any other relevant information, sufficient for The Private Client Team to identify it.
iv. Statement that the complaining Party has a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.
v. Contact information for the complaining Party, including email address, mailing address, and phone number.
vi. Statement that the information in the notification is accurate, and under penalty of perjury, that the complaining Party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

Copyright Agent Contact. The Private Client Team's Copyright Agent contact information is as follows. Email is our preferred method of communication.

The Private Client Team, Inc.

Attention: The Private Client Team DMCA/Copyright Designated Agent

(917) 952-8329

teamprivateclient@compass.com

Take-Down Procedure. Upon receipt and verification of notice of infringement, The Private Client Team will remove the infringing materials, at its sole discretion. To the extent possible, The Private Client Team will notify the infringing party in writing after removal. Advance notice of removal is generally not possible.

Termination for Repeat Infringement. The Private Client Team reserves the right to terminate access, for any or all of our Software and Services, to any Party, if that Party is found to be repeatedly infringing copyrights.

Last updated: 1/10/2026

Compass 3-Phased Marketing | Multi-Transaction Outcome

The Opportunity

The Strategy

The Execution

The Impact

The Result

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DMCA NOTICE