Ultra-Luxury Brand Partnership | Greenwich, CT

The Opportunity

Position a $10M+ Greenwich estate directly in front of a highly targeted ultra-high-net-worth audience,
while reinforcing the property’s stature and the Private Client Team’s luxury positioning.

The Strategy

In partnership with the Compass Luxury Division, The Private Client Team collaborated with Rolls-Royce North America
to create an exclusive, invitation-only experience at 5 Old Round Hill Lane. The property was transformed into a
private Rolls-Royce showroom, featuring multiple models available for on-site test drives, alongside curated
hospitality and luxury activations.

The Execution

Rolls-Royce invited a select group of its top clients—closely aligned with the ideal buyer profile for the home.
The Private Client Team extended invitations to its own qualified clients, creating a controlled, high-caliber
environment for private tours of the residence over a two-day period.

The Impact

• 50+ ultra-wealthy individuals toured the property in an intimate, targeted setting
• Elevated visibility for the listing without broad market exposure
• Strengthened brand alignment between ultra-luxury real estate and automotive leadership
• High seller satisfaction, reinforcing confidence in the marketing approach

The Result

While the eventual buyers did not attend the event, they were aware of the property’s role as the host site and
viewed the association as a strong indicator of the home’s caliber—further validating the strategic positioning.

Essentially, Rolls Royce North America turned this home into a RR show gallery - which included having several RR models onsite for test-drives.  They invited several of their best clients for this experience, which also included cocktails & hors d'oeuvres as well as other luxury experiences.  Naturally, this was a target audience for a house the caliber of 5 Old Round Hill Lane - so I was able to provide tours of the home to their clients.

I was also able to invite my clients to the Rolls Royce experience, as well as for a tour of this home.  Overall, this event was a perfect pairing of ultra-luxury automobiles and ultra-luxury real estate.  It shined a bright light on this $10M+ listing with the target audience, and it elevated my luxury brand with my clients - and exposed my luxury brand to Rolls Royce's clients.  My sellers were also quite impressed with this type of an event at their home.

They are Rolls Royce clients themselves, so they understand that this is a very exclusive audience - and were happy to host these people in their home; especially as it was on the market for sale.  Overall, it was a way to get over 50 ultra wealthy people to tour this $10M+ home over a 2-day period.  While the buyers of this house did not attend the event, they were well aware that this house was the site of this event - and were quite impressed by that fact.